About Alfa, Co-Founder of Rising Tide Capital

Alfa was born and raised in Ethiopia. She came to the United States at the age of twelve with a keen interest in poverty alleviation and conflict resolution. Alfa graduated cum laude from Harvard University in 2003, where she majored in Government. During her time at Harvard, her interest in conflict resolution brought her to Rwanda. Recognizing the role economic poverty played in fueling conflicts, Alfa turned her focus to economic empowerment as a strategy to achieve peaceful societies.

Named as a Young Global Leader by the World Economic Forum in 2015, Alfa co-founded Rising Tide Capital in 2004 to empower underserved urban entrepreneurs in northern New Jersey to start and grow successful businesses. RTC’s signature program is the nationally-recognized Community Business Academy – an intensive business training program coupled with year-round consulting and management support, which equips entrepreneurs to better operate their small businesses.

Alfa has received a number of awards and recognition for her work with Rising Tide Capital. In 2009, she was selected and profiled as a CNN Hero, and recognized by President Barack Obama during a speech at the White House. She was recognized as one of Forbes’ Most Powerful Women Changing the World with Philanthropy in August 2012, and has been awarded honorary doctorates from St. Peter’s University and New Jersey City University.

Alfa currently serves on the boards of St. Peter’s University and Business Alliance for Local Living Economies. She is passionate about social entrepreneurship, education, conflict resolution, and the environment.

Alfa believes that you should actively listen often and well before you speak, be present to whomever she am speaking or meeting with wholly and think beyond the obvious.

Alfa's Top Values

Alfa has a golden CIRCLE, a concept she is playing around with for grounding any wisdom she might have to share based on the story of her life and RTC. These are the values of her circle:

    • Courage
    • Innovation
    • Resilience
    • Compassion
    • Leadership
    • Excellence 

One Thing Alfa Does For Herself, No Matter How Hectic Life Gets

One thing she always do for herself is take 2 minutes to apply an eyeliner and lip gloss, which makes up her entire make up routine most days. She finds taking those two minutes gives her the moment she needs to breath, look herself in the eyes and reconnect to her sense of purpose.

Alfa's Lip Gloss

Alfa's entrepreneurial spirit and global advocacy inspired our perfectly-balanced nude lip gloss. Wear Alfa when you step up to lead and be the change you wish to see in the world.  

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