Introducing the PrettyPout® the Natural Beauty Enhancing Line That Aims to Inspire Girls and Empower Women

Posted on December 20 2016

Bayonne, NJ, December 20, 2016 -​​​​​​​The PrettyPout, an innovative cosmetic brand, unveiled a new line of make-up and lip care products that are 100% paraben-free and created to include a variety of natural and organic ingredients. The PrettyPout’s mission is to provide beneficial, high quality products that are safe to use while seeking to connect, inspire and empower women everywhere. The cosmetic company pledges 10% of net sales to the non-profit Women for Women International.

“When I look at the marketing my nieces and other women are exposed to in this industry, I worry about how it may impact them, the people we are supposed to be admiring and how certain marketing tactics can sometimes make us feel,” Andrea Marie Geroldi, founder and CEO of The PrettyPout said. “I researched and learned so much about the psychology behind these marketing strategies and I thought, ‘This isn’t good enough for us (women).’”

The PrettyPout's cosmetic line is made with nurturing ingredients including aloe, rosehip oil, marula oil, and shea butter. The PrettyPout handmakes their lip balms and lip scrubs which double as a mask as well. In addition, the company sells hydrating lip glosses and fair trade accessories: make-up bags, gratitude journals and reversible headbands. The PrettyPout plans to introduce organic lipsticks and paraben-free lip liners in the coming months.

The PrettyPout names each product after inspiring women whose beauty transcends the superficial. Learn more about these authentic and inspiring women on  The inner beauty, strength and character of women elevates' communities, lives and families – The PrettyPout wants to celebrate this and encourage more women to share their stories.

“I believe companies can be a force of good---that you can sell exceptional products that are responsibly made and do it in a way that celebrates the diversity of women and all that makes our gender exceptional,” says Geroldi. “While building this business we are giving back, to start 10% of net sales is being pledged to Women for Women International. As we grow and scale, we will be able to pledge additional revenue to other amazing organizations what are supporting women's equality and safety.”

Other organizations for which The PrettyPout is trying to build awareness include No More Kids with Cancer, Rising Tide Capital that Andrea learned about while she was working for Goldman Sachs, and the National Women's Hockey League.

To learn more about The PrettyPout and to connect with their marketing team, visit their boutique online at or email social@theprettypout. If you know an inspiring women they should consider naming their next products after, feel free to reach out to them directly.

About The PrettyPout

​The PrettyPout is a lip care and cosmetic line that aims to add true value to client's lives. They are putting their heart and soul into each product. The cosmetic company is working hard to build and serve a community of like-minded women that want to join this journey of learning more about themselves, sharing experiences, encouraging and supporting each other to break as many glass ceilings as possible and not forgetting about other women around that world that need support as well. They are proud to be a woman owned business based in New Jersey.


Leave a comment

All blog comments are checked prior to publishing

Join our Mailing List

Sign up to receive our daily email and get 20% off your first purchase.